Services we provided:
Product Discovery
UX & Functional Planning
Proof of Concept Development in Three.js
CAD Integration Research
Dynamic 3D Stand Scene with Real-Time Item List Logic
Basic Performance Testing for Scene Load
About the Client
Germany
Messe Projekt GmbH is a German-based company specializing in exhibition stand design and logistics across major trade fairs in the EU. Their platform MyStand Configurator allows companies to configure modular stands, but the client wanted to enhance the experience with modern visual tools and better backend logic.
Project Overview
Our task was to validate the feasibility of a modern 3D web-based configurator that could:
- Replace manual AutoCAD work for every client request
- Allow real-time modifications of stands
- Generate and update a structured Item List
- Prepare for future ERP integration with Microsoft Dynamics
Duration:
ongoing
technologies:
PHP
Three.js
AutoCAD
MySQL
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Business Context
The client’s current toolchain was built around:
- Oxid eShop (ERP-based)
- AutoCAD / OctaCAD (manual drawing and item list generation)
- Microsoft Dynamics (inventory and logistics)
Despite that, the configurator offered:
- No WYSIWYG experience
- No 3D visualization
- No automation between web UI and backend logistics
This led to wasted time, duplicated effort, and risk of error.
Challenges
Building a next-generation configurator involves navigating several technical and architectural challenges. To create a seamless, visual, and real-time configuration experience for end users while ensuring deep integration with existing systems like AutoCAD the following issues must be addressed:
Transform complex AutoCAD data into usable 3D geometry on the web
Create editable stand scenes that are performant across browsers
Ensure user actions (like adding furniture or modifying size) updated the underlying item list in real-time
App Functionality
- Rendered real stand layout in a 3D scene using Three.js
- Allowed dragging and placing furniture on a grid-aligned surface
- Enabled real-time dimension changes (width/depth), dynamically updating total sqm
- Simulated item list updates based on configuration
- Added logic to change colors and textures of elements (e.g., flooring, graphics on walls)
- Camera movement & zoom controlled to avoid disorientation
Solution
We developed a focused Three.js-based PoC that demonstrated:
Dynamic rendering of stands with multiple variants
User interaction with scene (drag & drop, object filtering, etc.)
Item List synchronization with front-end actions
Project Results
The PoC proved the technical feasibility of the AutoCAD to Web to ERP pipeline, established a scalable approach for rendering and editing modular stands, and delivered a functional prototype that worked on both desktop and tablet platforms.
